APCO wins Etisalat’s public relations brief
Etisalat has named APCO Worldwide as its public relations agency of record following a competitive pitch. The appointment brings the UAE telco’s review of all its agency partners to a conclusion, with...
View ArticleGuinness World Records seeks PR agency for UAE and Saudi Arabia
Guinness World Records, the global authority on record breaking, is looking for an agency to handle its consumer and trade public relations in the UAE and Saudi Arabia. This follows the opening of its...
View ArticleAnything you can do I can do better
The evolution of the digital world has forced PR firms to re-evaluate their old models and embrace a more creative approach to communications. Eleanor Dickinson finds out how digital content has...
View ArticleAt the recent PR Measurement Summit, the discussion was not whether to...
On 13 October, the PR Measurement Summit returned to Dubai for the first time in several years. But the themes were familiar. Many speakers at the summit were still lamenting the prevalence of advert-...
View ArticleAPCO wins Etisalat’s public relations brief
Etisalat has named APCO Worldwide as its public relations agency of record following a competitive pitch. The appointment brings the UAE telco’s review of all its agency partners to a conclusion, with...
View ArticleGuinness World Records seeks PR agency for UAE and Saudi Arabia
Guinness World Records, the global authority on record breaking, is looking for an agency to handle its consumer and trade public relations in the UAE and Saudi Arabia. This follows the opening of its...
View ArticleAnything you can do I can do better
The evolution of the digital world has forced PR firms to re-evaluate their old models and embrace a more creative approach to communications. Eleanor Dickinson finds out how digital content has...
View ArticleAt the recent PR Measurement Summit, the discussion was not whether to...
On 13 October, the PR Measurement Summit returned to Dubai for the first time in several years. But the themes were familiar. Many speakers at the summit were still lamenting the prevalence of advert-...
View ArticleMatter of Fact | Cities as a communication canvas
As you drive into Dubai from the airport, take a moment as you pass Zabeel Park and merge onto Sheikh Zayed Road; there, you will find a striking sight — the city’s inimitable skyline captured like a...
View ArticleMatter of fact – A corporate sense of security
by Ahmad Itani, Founder & CEO of Cicero & Bernay Public Relations, one of the 100 most powerful Arabs for 2018, and one of 2017’s global Top 50 PR Game Changers shares his thoughts. Just before...
View ArticleCicero & Bernay expands into Spain
Cicero & Bernay Public Relations (C&B), headquartered in UAE, expanded into Spain with Bemypartner — a communication agency with offices in Barcelona and Madrid. The announcement follows...
View ArticleMemac Ogilvy announces new regional leadership team
The integrated creative network Memac Ogilvy has announced a new regional leadership team in its Public Relations and Influence capability. The appointments include a new regional director and three...
View ArticlePR agency Atteline offers pro-bono consultation amid COVID-19 pressures
UAE PR agency Atteline has announced it will be offering pro-bono consultation and strategic planning sessions for home-grown business, and other B2C brands with a regional presence, during this...
View ArticlePRCA finds international PR community is positive in face of Covid-19
The PRCA today released the results of its first international Business Confidence Tracker, with separate datasets for members in Latin America; the Middle East and North Africa; Southeast Asia; and...
View ArticleHow to idiot-proof your next Zoom call – by Zaib Shadani
With traditional business meetings going out the window and Zoom video conferencing becoming the new norm, welcome to the world of ‘WFH’ and remote work meetings. Here are the do’s and don’ts of Zoom...
View ArticleMatrix Public Relations to support local companies with free PR services as...
In a move to cushion local businesses in the wake of the dreaded COVID-19 pandemic, boutique communication agency, Matrix Public Relations, has signed on three companies on a pro bono basis. The...
View ArticleASDA’A BCW’s Sunil John named Best PR Professional in the Middle East in...
Sunil John, founder of regional public relations agency ASDA’A BCW and President of BCW Middle East, has been named ‘Best PR Professional in the Middle East’ in the PRWeek Global Awards 2020. This...
View ArticleTBWA\RAAD launches Livebosses
Creative agency TBWA\RAAD has announced the launch of Livebosses, a new service providing CEOs and business leaders in the Middle East an online voice to effectively communicate to employees and other...
View ArticleNow is the time to invest in internal communications – by Alex Malouf
It’s a fairytale story, so indulge me for a moment. The dark horse, which everyone ignored, has suddenly beaten out the rest of the crowd and taken first place in the race. What I’m referring to is...
View ArticleAcorn Strategy wins World Future Energy Summit 2021 PR mandate
Acorn Strategy has been appointed as Reed Exhibitions’ public relations agency to manage the World Future Energy Summit 2021, which will take place from Jan 18 – 20 at ADNEC, Abu Dhabi. The agency will...
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